Fuelling the planning and creative
Our approach to advertising testing is simple. We know that
the right sort of approach will lead us to a true understanding
of what people think. Researching an ad is a valuable way to fuel
our own thinking (and that of our clients) about how to make it
better. People can’t and shouldn’t do our work for us.
We know that many ads that had bombed during the research process
went on to be hugely successful for the brands. Like all qualitative
research, advertising testing is about extracting what’s relevant
without getting waylaid by the bits that aren’t.
We’ve worked with planners, creatives, media buyers and their
clients. Our work has covered loads of ads in TV, magazines, posters