The Qualitative Edge - Incisive Research for Decision Makers
Tel:  020 7625 7728
Mob: 07779 254 128

Brand planning and development New product development Home

Fuelling the planning and creative processes
Our approach to advertising testing is simple. We know that the right sort of approach will lead us to a true understanding of what people think. Researching an ad is a valuable way to fuel our own thinking (and that of our clients) about how to make it better. People can’t and shouldn’t do our work for us. We know that many ads that had bombed during the research process went on to be hugely successful for the brands. Like all qualitative research, advertising testing is about extracting what’s relevant without getting waylaid by the bits that aren’t.

We’ve worked with planners, creatives, media buyers and their clients. Our work has covered loads of ads in TV, magazines, posters and websites.

© The Qualitative Edge Ltd. 2007
Company registered in England, Company no. 5078611
Registered office: 117 Greencroft Gardens, London NW6 3PE