Saying so much
In just the same way as brands, the constituent parts of a pack communicate so much and together say more than the parts put together. They’ve all got to work in harmony. The influence of colour, font, positioning, size, shape and texture say so much about the product inside. They’ve also got to work at attracting people at point-of-sale; no mean feat when surrounded by loads of competitors!

The Qualitative Edge has worked on pack designs for UK and global brands. We’ve travelled around the world to help create pack designs that will work in some very different places.