The Qualitative Edge - Incisive Research for Decision Makers
Tel:  020 7625 7728
Mob: 07779 254 128

New product development Theme and trend exploration Home

Saying so much
In just the same way as brands, the constituent parts of a pack communicate so much and together say more than the parts put together. They’ve all got to work in harmony. The influence of colour, font, positioning, size, shape and texture say so much about the product inside. They’ve also got to work at attracting people at point-of-sale; no mean feat when surrounded by loads of competitors!

The Qualitative Edge has worked on pack designs for UK and global brands. We’ve travelled around the world to help create pack designs that will work in some very different places.

© The Qualitative Edge Ltd. 2007
Company registered in England, Company no. 5078611
Registered office: 117 Greencroft Gardens, London NW6 3PE